BEND, Oregon. (January 4, 2017) – Picky Bars, the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—announce today a collaboration with Elyse Kopecky to lead new product development. Kopecky, an avid trail...read more
In the News
Last summer I traveled to Haugesund, Norway for the Norway 70.3 triathlon. Although the trip was for business (collecting Kona points), I did my best to take in as much as I could in the few short days I was there. Most of my sightseeing was done during the 56 mile...read more
Designing a racing schedule is a tricky business. Enter a race every weekend and you risk burnout or injury. Put all of your eggs into that BQ only to get food poisoning two days out — not fun. Racing at your best year-round is challenging and requires careful...read more
Recently professional triathlete Bree Wee announced that she was "hanging up" her goggles, bike and running shoes and to go "back to school"...to teach first grade full-time. We caught up with Bree Wee to chat about racing and what lies ahead. Congratulations Bree on...
What is Freeplay Magazine?
Freeplay Magazine is an Endurance Sports Lifestyle Magazine for Women.
Freeplay Magazine was born to fill the need of a large and active women’s endurance sports community. Freeplay is an independent magazine that shares inspirational stories about athletes, provides insight on industry fashion, travel and nutrition and well as highlights key industry news in endurance sports. The magazine sprang to life in 2010 on a flight from Maui to Sacramento, California. The need for the publication was so great that even with a first issue best described as a nice try, thousands of women sought out the second.
Freeplay began as a quarterly magazine, but with the increasing demand for more content from it’s readers, Freeplay increased it’s yearly number of issues to 6, and introduced holiday and special bonus issues to bolster it’s presence on the newsstands. Due to it’s steady growth Freeplay soon became a premier venue to sell products to women immersed in the endurance sports lifestyle.
The combination of strong editorial by current professional athletes and powerful photography, coupled with industry centric advertisements offering products for the active women transformed Freeplay from a mere magazine into a resource for women in the endurance sports community.
Freeplay Magazine continues to thrive as the ONLY women’s specific endurance sports lifestyle magazine in the world that infuses fashion with endurance sports such as running, triathlon, cycling and paddle boarding. While the internet cannot supplant the printed magazine, it has become an important resource with a rapidly growing audience. Freeplay is making a substantial investment in upgrading its website and will be featuring a large amount of content from past and current issues. In addition Freeplay will also be launching a mobile device specific app in the coming months.
In 2015 Freeplay magazine launched a women’s triathlon team. Freeplay Triathlon Team is composed of 10 professional and top age-group triathletes. The team, which is based out of Northern California, will be competing major triathlons across the country throughout the year including Wildflower Triathlon, California 70.3, and Challenge Rancho Cordova. In addition to Freeplay magazine, Freeplay team athletes are sponsored by Salming Running, Rudy Project North America, Fluid Sports Nutrition and Nature’s Bakery.