FPM Volume 4 | Issue 1

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FPM Volume 4 | Issue 1

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Industry News


Start 2015 Organized

As endurance athletes we are always on the go – squeezing in long runs and swims between work, errands and even your kid’s soccer practice. I call this the Art of the Endurance Sports Lifestyle. The key to making it all work smoothly is precise planning and... read more

Korina Diaries

Berlin Six Days – Lost in Translation

Day Two of the Berlin Six Days Wraps Up The entire crowd for the Berlin Six Days is constantly blowing their whistles, screaming and clapping their hands. The astonishing amount of noise produced by the crowd creates an electric, hair-raising atmosphere. These last... read more

Trainer Tuesdays

With Mackenzie Madison

Trainer Tuesday – Pacing Intervals

Trainer Tuesday – Pacing Intervals

This week’s trainer session is all about introducing several different race pace intensity efforts. It is a very challenging ladder build. This 90 minute workout can be altered to 3×4 minutes of Ironman, Half Ironman and then Olympic pace 4 minute intervals for a...

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With Freeplay magazine

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What is Freeplay Magazine?

Freeplay Magazine is an Endurance Sports Lifestyle Magazine for Women.

Freeplay Magazine was born to fill the need of a large and active women’s endurance sports community. Freeplay is an independent magazine that shares inspirational stories about athletes, provides insight on industry fashion, travel and nutrition and well as highlights key industry news in endurance sports. The magazine sprang to life in 2010 on a flight from Maui to Sacramento, California. The need for the publication was so great that even with a first issue best described as a nice try, thousands of women sought out the second.

Freeplay began as a quarterly magazine, but with the increasing demand for more content from it’s readers, Freeplay increased it’s yearly number of issues to 6, and introduced holiday and special bonus issues to bolster it’s presence on the newsstands. Due to it’s steady growth Freeplay soon became a premier venue to sell products to women immersed in the endurance sports lifestyle.

The combination of strong editorial by current professional athletes and powerful photography, coupled with industry centric advertisements offering products for the active women transformed Freeplay from a mere magazine into a resource for women in the endurance sports community.

Freeplay Magazine continues to thrive as the ONLY women’s specific endurance sports lifestyle magazine in the world that infuses fashion with endurance sports such as running, triathlon, cycling and paddle boarding. While the internet cannot supplant the printed magazine, it has become an important resource with a rapidly growing audience. Freeplay is making a substantial investment in upgrading its website and will be featuring a large amount of content from past and current issues. In addition Freeplay will also be launching a mobile device specific app in the coming months.

In 2015 Freeplay magazine launched a women’s triathlon team. Freeplay Triathlon Team is composed of 10 professional and top age-group triathletes. The team, which is based out of Northern California, will be competing major triathlons across the country throughout the year including Wildflower Triathlon, California 70.3, and Challenge Rancho Cordova. In addition to Freeplay magazine, Freeplay team athletes are sponsored by Salming Running, HUUB USA, Rudy Project North America, Fluid Sports Nutrition, Nature’s Bakery and Temple Coffee.

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