Industry News

In the News

Olympic Trials Countdown

Olympic Trials Countdown

Olympic Trials Qualifier Esther Erb Atkins Esther Erb Atkins’ running career has been on a steady climb since her days at Case Western Reserve University where she was a 6-time NCAA All-American. The 2016 Olympic Trials qualifier won the US Marathon... read more

Featured Story

Strength Training as an Endurance Athlete

Strength Training as an Endurance Athlete

Implementing a strength program into an endurance program is often met with resistance, angst, and can sometimes be regarded as an attack on one’s faith in training. Anyone that has been around the endurance community long enough has seen the look of blasphemy when... read more


Quick 6 with Marley Smith

Quick 6 with Marley Smith

When Marley Smith jumped in her first cycling race in 2008 at the Land Park Crit, which she won, she instantly fell in love with racing on two wheels. Her strong work ethic and passion for the sport proved to be the perfect recipe for success which is evident from her...

1,001 Words

What is Freeplay Magazine?

Freeplay Magazine is an Endurance Sports Lifestyle Magazine for Women.

Freeplay Magazine was born to fill the need of a large and active women’s endurance sports community. Freeplay is an independent magazine that shares inspirational stories about athletes, provides insight on industry fashion, travel and nutrition and well as highlights key industry news in endurance sports. The magazine sprang to life in 2010 on a flight from Maui to Sacramento, California. The need for the publication was so great that even with a first issue best described as a nice try, thousands of women sought out the second.

Freeplay began as a quarterly magazine, but with the increasing demand for more content from it’s readers, Freeplay increased it’s yearly number of issues to 6, and introduced holiday and special bonus issues to bolster it’s presence on the newsstands. Due to it’s steady growth Freeplay soon became a premier venue to sell products to women immersed in the endurance sports lifestyle.

The combination of strong editorial by current professional athletes and powerful photography, coupled with industry centric advertisements offering products for the active women transformed Freeplay from a mere magazine into a resource for women in the endurance sports community.

Freeplay Magazine continues to thrive as the ONLY women’s specific endurance sports lifestyle magazine in the world that infuses fashion with endurance sports such as running, triathlon, cycling and paddle boarding. While the internet cannot supplant the printed magazine, it has become an important resource with a rapidly growing audience. Freeplay is making a substantial investment in upgrading its website and will be featuring a large amount of content from past and current issues. In addition Freeplay will also be launching a mobile device specific app in the coming months.

In 2015 Freeplay magazine launched a women’s triathlon team. Freeplay Triathlon Team is composed of 10 professional and top age-group triathletes. The team, which is based out of Northern California, will be competing major triathlons across the country throughout the year including Wildflower Triathlon, California 70.3, and Challenge Rancho Cordova. In addition to Freeplay magazine, Freeplay team athletes are sponsored by Salming Running, HUUB USA, Rudy Project North America, Fluid Sports Nutrition, Nature’s Bakery and Temple Coffee.

Freeplay Magazine Triathlon Team Spade Logo Women