The Habit Project, a website and soon to be social community created by professional triathlete Sara Piampiano to help people break bad habits and replace them with good ones, hosted a launch party in San Francisco at the Museo ItaloAmericano earlier this month.

At the event Piampiano shared her story of how she went from being an investment banker who worked long hours and smoked two packs of cigarettes a day to becoming a professional triathlete.

Those in attendance had the opportunity to hear Lynn Perkins, co-founder and CEO of Urban Sitter, and Francee Covington, current San Francisco Fire Commissioner, discuss the challenges they face and describe how they use “endurance” in their daily lives. In addition to the inspirational interviews led by Maureen Ennor, attendees at the launch party got a sneak peak at The Habit Project’s new website that will be available at the end of September. The new website will be a key resource for athletes, busy professionals, and moms who are looking to make positive changes in their lives.

The Habit Project is working to create an online interactive social community and incorporate more ways to inspire and motivate people through healthy recipes, inspirational stories, and videos.

“We are so thrilled to be taking this initiative to the next level. We’ve gained amazing traction over the last year and are excited for what is in store next. We started by offering tips and challenges across life balance, fitness, triathlon and nutrition,” stated Sara Piampiano.

The Habit Project’s goal is to not just be a wonderful resource but a movement, community and place where people can feel supported as they work to improve their habits.

The Habit Project Launch Party was sponsored by Safe Catch, Bear Mattress, Purple Patch Fitness, and Reboot Float Spa.